Consulting and training agency
CREATIVITY IS 75% STRATEGY
BRAINSTORMING FOR THE REAL WORLD_
Thinking faster with full confidence with 3 real-life exercices
Most people do not know how to brainstorm, nor are they trained to think fast and be confident in the ideas or solutions they find. (scroll down if you want to train yourself for free with an online course) But in corporate environments, we are asked all the time to find solutions for large-scale projects, …
A CONCRETE THING ANYONE CAN DO TO INCREASE CREATIVITY-IN LESS THAN 10 MINUTES
WHAT THE F... IS ADVERTISING?/
IN A PERFECT SOCIETY ANYONE WOULD KNOW HOW WE ARE MANIPULATED BY ADVERTISING
CREATING A BRAND - YES OR NO/
HOW CAN WE DECIDE WHEN TO INVEST OR NOT IN A BRAND?
CREATIVE PROFESSIONALS DO NOT CLAIM TO BE CREATIVE.
THEY APPLY TECHNIQUES TO GENERATE IDEAS.
What is 75%?
Creative professionals do not claim to be creative.
They apply techniques to generate ideas.
And the question is: How can we bring professional methods to the people who want to do the same but do not have the experience, structure nor tools to make it happen consistently?
75% is a consulting and training agency in communication which believes that “Creativity is 75% strategy”.
We know that with the right strategy an organisation can leapfrog its competition and attract the attention it deserves.
The advertising and communication industry is a 1.2 trillion dollars business, and we took the tools used by professionals, reshaped them, and distributed them to the ones who want to make real progress.
We train, teach, help, and coach professionals working in the communication sector to integrate the routines that will make them efficient campaigners. And we know that this is the only way to acquire the confidence that make big ideas happen.