Consulting and training agency

                
                
                
                
                
                
                
                
                
                
                
                
                
                

CREATIVITY IS 75% STRATEGY

HOT TOPICS

CREATIVE PROFESSIONALS DO NOT CLAIM TO BE CREATIVE.
THEY APPLY TECHNIQUES TO GENERATE IDEAS.

What is 75%?

Creative professionals do not claim to be creative.
They apply techniques to generate ideas.

And the question is: How can we bring professional methods to the people who want to do the same but do not have the experience, structure nor tools to make it happen consistently?

75% is a consulting and training agency in communication which believes that “Creativity is 75% strategy”.

We know that with the right strategy an organisation can leapfrog its competition and attract the attention it deserves.

The advertising and communication industry is a 1.2 trillion dollars business, and we took the tools used by professionals, reshaped them, and distributed them to the ones who want to make real progress.

We train, teach, help, and coach professionals working in the communication sector to integrate the routines that will make them efficient campaigners. And we know that this is the only way to acquire the confidence that make big ideas happen.